It's all in the detail
Remember that saying "It's all in the detail"? Well, that rings extremely true for what you put out on social media.
We know all to well that as small business owners it's hard to find the time between managing your business operation, staff, appointments and sales meetings to create content that really stops people dead in their tracks. But, finding the time to plan out your content is no longer a joke or something you just do when you have a minute here or there.
Take a little time to think about the detail that is going into what you are putting out and you'll soon see it makes all the difference.
Take a few moments to really think about your audience and what they're looking for, put yourself in their shoes and you'll quickly realise how likely you are to engage with a brand (your brand) or not.
Here are a few tips to help you with your next post:
1. Think about the visuals, no, really think about the visual would the image you're putting out make you stop scrolling through your feed?
2. Read and re-read your copy. Think about it and then re-read it. Does it make sense? Does it convey the message you're trying to get across? Will it initiate the intended action of your post?
3. Going slightly off topic now but always check to see what your competitors are putting out and how well their content is resonating with your audience in terms of engagement. Amplify the level of detail they have used and you're sure to see results.
